Feature: Dark Matter Coffee – Chicago, IL

“I decided pretty early on that if I was going to make it, I’d need to travel to the source to see and understand all the work that goes into making one cup of espresso.” – Jesse Diaz, founder @DarkMatterCoffee

TIA-article-DarkMatter

(Published for Camel.com, Taste It All Project, August 2013)

Facebook Confirms Autoplaying Video Trial For Ads In Newsfeed

TechCrunch

Facebook is indeed rolling out autoplaying videos for ad units in your News Feed on both mobile and desktop, something the Wall Street Journal pegged for arrival just a little while before it was made official. The autoplaying ads follow Facebook’s trial of autoplaying non-ad video content on both the web and mobile.

The reasoning behind the decision is simple math in terms of returned value for advertising partners: Facebook claims that its autoplaying videos have seen engagement in terms of views, likes and shares on mobile and desktop increase over 10 percent versus the non autoplaying kind since it started testing them back in September.

Earlier this month, Facebook flat-out revealed in a slide deck obtained by Ad Age that its organic reach was waning, a fact which was used as a stepping off point for the sale of ads, which can drive greater brand visibility. And here it’s…

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